7/3/2023 0 Comments Creed aventus flacon![]() “We are in the midst of investing in some new brands and launching them very shortly, which we haven’t done in a few years,” he said. The brand’s growth also comes as International Cosmetics & Perfumes is in expansion mode, Saujet said. Earlier this year, the Creed family sold a majority stake in the brand to BlackRock LTPC. ![]() He added that during the confinement period of the pandemic, the brand’s six digital points of sale made between 40 and 45 percent of last year’s sales volume in spite of brick-and-mortar closures.Ĭofounder and chief executive officer of International Cosmetics & Perfumes, Emmanuel Saujet, said the brand has grown between 14 and 16 percent consecutively over the past five years. “We’ve seen a really strong surge in online business that’s really saved us during the pandemic,” Saujet continued. The 10th-anniversary edition of Aventus also marks its first digital launch, complete with a virtual launch party and an extensive influencer campaign garnering over 3 million impressions, the brand said. Saujet attributes the sales not only to a loyal customer base, but broader communications online. In brick-and-mortar, we’re able to offer this customer experience at the point of sale, which we can do at a much more elevated level than we can online,” Saujet said. “It’s huge for us because our online business is not where we’ve been very successful. “Our e-commerce business has grown 50 percent over last year, and including our retail partner sites, it represents about 20 percent of our total business,” Saujet said. The label, which features the number 10 in a ribbon, was meant to pay homage to tailor Henry Creed, who founded the brand in 1760.ĭespite the brand’s legacy and old-world appeal, it’s fared well in the digital age, especially as the coronavirus pandemic shut down most of the brand’s retail partners in North America. The commemorative flacon’s opaque, black finish isn’t the only new feature of the bottle. ![]() Cannes Film Festival 2023: Live Updates of All the Looks From Red Carpets, Arrivals and Photocalls ![]()
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